TBC Distribution
Project: Rebrand
TBC Distribution is a leading Australian supplier of cleaning, hygiene and workplace solutions, helping businesses across healthcare, hospitality, education, government and commercial industries operate more safely and efficiently. Backed by a reputation for exceptional service and practical expertise, TBC has built a strong brand centred on trust, quality and long-term customer relationships.
We have worked with TBC Distribution in a marketing capacity for years but when they came to us with the idea for a rebrand we were excited to help their brand grow and create something that would support their values and goals into the future.
The Brief
TBC Distribution came to us with a clear vision for the next chapter of their brand. Their existing identity had served them well, but the dated look and text-heavy logo no longer reflected the business they had become. They wanted a fresh, contemporary identity that better represented their position as an Australian business with a focus on innovation, forward thinking and continued growth.
The Solution
We developed a new visual identity that feels more confident and relevant to the future of the business. The rebrand introduces a cleaner, more considered approach to the logo and supporting brand elements, while incorporating subtle cues that connect TBC to its Australian roots and its focus on progress, innovation and eco-friendly ambitions.