True North Supply
Project: Branding
We worked with True North Supply to develop their brand identity as they established their new distribution business across Tamworth, Coffs Harbour and Port Macquarie. With a focus on trust, reliability and finding the right solutions for their customers, we created a brand that captures these values while giving the business a confident and professional presence from the outset.
The project included developing the True North Supply name, visual identity and supporting brand elements, creating a cohesive foundation that could be applied across their business and communications.
The Brief
True North Supply came to us with a simple brief, but a strong idea at its core: create a brand built around trust, reliability and finding the right direction. As a new distribution business the identity needed to feel confident, dependable and professional from the outset.
The Solution
We developed the brand around the ideas of guidance, movement and alignment. The visual identity is confident and uncomplicated, reflecting a straightforward approach to supply while reinforcing the business as a reliable partner. The use of deep blue further supports this, bringing a sense of trust, stability and professionalism to the brand.
The result is an identity that goes beyond simply representing a distribution company. It captures the thinking behind the True North name and creates a clear brand proposition around being dependable, connected and always focused on finding the right solution.